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by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

Description :

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CIM Study Text Strategic Management PDF 43f83903c

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CIM Study Text: Strategic Marketing Management Paper 11, Diploma PDF




by The CIM : CIM Study Text: Strategic Marketing Management Paper 11, Diploma

ISBN : #075174090X | Date : 1999-05

Description :

PDF-a41b1 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Study Text: Strategic Marketing Management Paper 11, Diploma


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Marketing Technology Customer Commitment Economy PDF 0fb10df5c

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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

Description :

PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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Marketing Management Douglas J Dalrymple PDF Df6636b6a

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Marketing Management – Text and Cases PDF




by Douglas J. Dalrymple : Marketing Management – Text and Cases

ISBN : #0471600024 | Date : 1995-01-05

Description :

PDF-4f0c7 | Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both m… Marketing Management – Text and Cases


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Sustainability Design Subversive Strategy Transforming PDF 3843bb624

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Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture PDF




by John R. Ehrenfeld : Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture

ISBN : #0300158432 | Date : 2009-08-25

Description :

PDF-99ff1 | The developed world, increasingly aware of “inconvenient truths” about global warming and sustainability, is turning its attention to possible remedies―eco-efficiency, sustainable development, and corporate social responsibility, among others. But such measures are mere Band-Aids, and they may actually do more harm than good, says John Ehrenfeld, a pioneer in the field of industrial ecology…. Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture


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Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series) PDF




by Tony. Cram : Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)

ISBN : #0273706136 | Date : 2005-12-30

Description :

PDF-a716f | The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.  At no time has effective pricing been more significant. Buyers are getting stronger, markets more transpare… Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)


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Persuasive Advertising Evidence Based Principles Armstrong PDF 3615002db

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Persuasive Advertising: Evidence-based Principles PDF




by J. Armstrong : Persuasive Advertising: Evidence-based Principles

ISBN : #1349511897 | Date : 2010-05-26

Description :

PDF-14ecf | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this…. Persuasive Advertising: Evidence-based Principles


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Persuasive Advertising: Evidence-based Principles by by J. Armstrong

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CIM Practice Revision Kit Communications PDF 16b58c07e

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CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma PDF




by The CIM : CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma

ISBN : #0751749435 | Date : 1999-03

Description :

PDF-38aa3 | This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma


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CIM Practice and Revision Kit: Marketing Communications Strategy Paper 9, Diploma by by The CIM

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Measure Salesforce Effectiveness Successful Strategy PDF 89913ba2b

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Measure Salesforce Effectiveness: successful sales strategy PDF




by Mark Nelson : Measure Salesforce Effectiveness: successful sales strategy

ISBN : #1520415680 | Date : 2017-01-19

Description :

PDF-d9c33 | If you don’t measure the right things at the right times, you’ll miss big opportunities to improve your sales team’s performance and you’ll lose valuable revenue. Find out how to manage the effectiveness of your salesforce. The author helps you define the sales task, which guides all decisions such as who you hire, how you deploy your team, and how you manage them day-to-day. He then helps you ide… Measure Salesforce Effectiveness: successful sales strategy


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Measure Salesforce Effectiveness: successful sales strategy by by Mark Nelson

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Business Expert Guide Small Success PDF A1d42d8b3

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: Business Expert Guide to Small Business Success

ISBN : #1935602047 | Date : 2010-08-18

Description :

PDF-ce306 | Yes! You can have real success as a small business owner.  The life of the small business owner can be lonely. You work around the clock just to survive – it often feels like you need to come up with all of the answers yourself. Until now! Today’s business thought leaders have created the Business Expert Guide to Small Business Success providing you with actionable information you can implement… Business Expert Guide to Small Business Success


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Marketing Strategy Competitive Positioning Graham PDF 0e511b1cb

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Marketing Strategy and Competitive Positioning PDF




by Graham J. Hooley : Marketing Strategy and Competitive Positioning

ISBN : #0133712532 | Date : 1998-03

Description :

PDF-502ac | This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic f… Marketing Strategy and Competitive Positioning


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Marketing Strategy and Competitive Positioning by by Graham J. Hooley

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Marketing Horizons Perspective Proceedings Developments PDF 099471891

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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

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PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Little Things Big Returns Experiences PDF B60923bdb

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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers PDF




by Daryl Travis : Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers

ISBN : #0989710351 | Date : 2015-09-08

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PDF-31187 | 80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree. Why is there such a disparity? Where do companies go wrong? How can you optimize your customers’ experience? Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can clo… Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers


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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers by by Daryl Travis

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Cases in Global Strategy PDF




by Alan West : Cases in Global Strategy

ISBN : #1854500120 | Date : 1991-09

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PDF-c0e64 | … Cases in Global Strategy


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Cases in Global Strategy by by Alan West

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Business Marketing Strategy Concepts Applications PDF B64855b44

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Business Marketing Strategy: Concepts and Applications PDF




by V. Kasturi Rangan : Business Marketing Strategy: Concepts and Applications

ISBN : #0071146733 | Date : 1995-01-01

Description :

PDF-aba69 | A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review…. Business Marketing Strategy: Concepts and Applications


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