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by Geoffrey A. Moore : Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

ISBN : #0062292986 | Date : 2014-01-28

Description :

PDF-108cf | The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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by Deonie Botha : Creating a Competitive Intelligence Capability: Developing the intelligent organisation

ISBN : #9780857091581 | Date : 2015-03-28

Description :

PDF-78535 |  Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organizations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition … Creating a Competitive Intelligence Capability: Developing the intelligent organisation


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by Lenann McGookey Gardner : Win More Clients

ISBN : #1936672510 | Date : 2013-05-21

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PDF-07ec5 | Where did you get your approach to business development? Is it “what you’ve always done”? Did you model your approach on a successful colleague? Or did you take a class, or two, or ten… or read a few books? Effective as your approach may have been, you need an update now. The world has changed, the way people buy services is different in important ways, and your approach to selling needs to be a… Win More Clients


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by Jeremy G. Thorn : Managing for Total Quality (Notes for Managers)

ISBN : #0852908083 | Date : 1991-09-26

Description :

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by Businessnews Publishing : Summary: The Long Tail: Review and Analysis of Anderson’s Book

ISBN : #2511048930 | Date : 2016-09-16

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PDF-86a4e | The must-read summary of Chris Anderson’s book: “The Long Tail: Why the Future of Business is Selling Less of More”.This complete summary of the ideas from Chris Anderson’s book “The Long Tail” shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few unit… Summary: The Long Tail: Review and Analysis of Anderson’s Book


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by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

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by Adrian Fleming : More Sales Than You Can Handle: How To Find Prospects & Turn Them Into Highly Profitable Customers

ISBN : #0992918537 | Date : 2015-05-29

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PDF-482c7 | Most people don’t like to be sold to, are wary of sales people and many of us are uncomfortable selling too, all of which is GREAT NEWS! Selling products and services of any type and at all price points has radically changed in the last few years. It’s now more important than ever to understand the psychology and systematic approach that makes sales a formality whether you do it face-to-face,… More Sales Than You Can Handle: How To Find Prospects & Turn Them Into Highly Profitable Customers


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: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

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PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

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PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition) PDF




by Saskia Meier : Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition)

ISBN : #3658082410 | Date : 2014-11-20

Description :

PDF-4463c | Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erläutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgeräte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlösen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen für die tägliche Vertriebspra… Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition)


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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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by ONKVISIT : Sm Consumer Behavior Strategy

ISBN : #0023893575 | Date : 1994-05-20

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Sm Consumer Behavior Strategy by by ONKVISIT

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Anatomy Trend Henrik Vejlgaard PDF 15849f732

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Anatomy of a Trend PDF




by Henrik Vejlgaard : Anatomy of a Trend

ISBN : #0071488707 | Date : 2007-08-27

Description :

PDF-21bd9 | Why do millions of people end up wearing the same style of clothing?. What makes people change their tastes in food, music, and cars? . . It’s because of trends-the powerful process of change that affects every industry across the globe. . . Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the… Anatomy of a Trend


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[Pub.82Ucz] Anatomy of a Trend PDF | by Henrik Vejlgaard


Anatomy of a Trend by by Henrik Vejlgaard

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Value Based Marketing Strategy Santiago Lopez PDF E24085429

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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #162273033X | Date : 2015-09-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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[Pub.67VpJ] Value-based Marketing Strategy PDF | by Santiago Lopez


Value-based Marketing Strategy by by Santiago Lopez

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